A beauty and travel blog is a fun way to share your passion for skincare, makeup, fashion, or health and fitness. It can also be a great way to make some extra money and build an influential online presence. If you’re thinking of starting your own beauty blog, here are a few things to keep in mind.
Successful blogging requires a targeted audience. Savvy beauty and lifestyle bloggers focus their efforts on building audiences on social media, which allow them to promote and drive traffic to their blogs and generate potential affiliate sales. They also use advertising programs, like Google’s AdSense, to monetize their content by earning commission on the clicks their ads generate.
Some beauty bloggers choose to specialize in a specific area, like skincare, makeup, or hairstyles. Others, like YouTuber and blogger Lisa Eldridge, offer a more holistic approach by creating video tutorials that show different makeup looks. Finally, some beauty bloggers monetize their content by selling products they have created, like Dae makeup brushes and earrings, or by partnering with brands like MAC for product reviews and promotions.
In addition to promoting and monetizing their content, successful beauty and lifestyle bloggers create an aspirational image of themselves through their posts and social media accounts. These aspirational images are used to attract followers, and they are often designed in ways that suggest a particular lifestyle and style perspective. Consequently, our systematic framework makes it possible to analyze the way that bloggers construct their web-identities through their staging and commercial alignment practices.Merit Beauty Reviews